A little over 4.5 million Americans visited the UK last year, an increase of 2% from the previous year. American tourists were also spending more money and staying longer in the nation. According to the national tourism organisation VisitBritain, Americans made a record $7.45 billion in purchases in the UK in 2022. That is an increase of 42% from 2019 levels. An executive at Visit London, Tracy Halliwell, claimed that a significant influx of Americans came to the UK as soon as travel restrictions were eased.
Habtemariam points out that, despite efforts, the epidemic still hasn't completely recovered UK tourism. 31 million tourists visited Britain in 2018, a 24% decrease from 2019.
Nearly ten years after Skift Research found that travel agencies were progressively making efforts to cater to the demands of female business travellers, Associate Editor Rashaad Jorden examines the difficulties they encounter.
According to Jorden, women who travel for work continue to have serious safety concerns. According to a poll by the Global Business Travel Association, 83 percent of women who travel for business reported problems with safety in the preceding year. Only 18% of company travel policies particularly addressed the protection of female business travellers, the organisation also found. According to a travel industry executive, problems that women have when travelling for work are frequently not reported to their organisations.
Jorden does point out several developments that have greatly aided female business travellers. Since 2018, all medium and big U.S. airports have been mandated to include private nursing rooms in each terminal, which another CEO referred to as a lifesaver for women returning to work travel after maternity leave.
Finally, senior hospitality editor Sean O'Neill writes in this week's Early Check-In column that industry analyst Cindy Estis Green contends that too many hotel chains have yet to identify their most lucrative clients.
According to Green, the CEO of data benchmarking company Kalibri Labs, hotel companies place too much emphasis on increasing occupancy rates rather than maximising overall revenue. She also pointed out that many company leaders in the hotel sector use antiquated methods of management. Green argued that their assumption that having more guests would immediately improve their situation is unfounded.
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